The perennial UI/UX design versus no need for user-centric experiences continues to haunt enterprises in the search of good UI/UX design for B2B software development. So here’s the deal: As a business owner are you going to cut down the costs to build an intuitive UI/UX design or want to implement a great User Experience so you are able to develop a successful B2B software app.
Let’s be honest and grab the latter option here. Going for a plethora of amateur and inexpert opinions on building a successful B2B Software can cost you failure, which probably won’t be an option while building your software.
Sounds like you are doing the same mistake? Then read on because we’ll be spitting some facts here. This blog will help you to understand why B2B software often neglects User Experience design, and how poor UI/UX design leads to failure. But first, let go of all the blood-sucking and nerve-wracking opinions on building your B2B software app with incompetent UI/UX designers.
Well, Why do B2B Software Apps Fail?
B2B software apps fail because any software that has a bad user interface or experience can be difficult for users to understand. It can lead to frustration and even the failure of your app. There are different contributory factors to bad design in B2B software apps, and the consequences of these factors on the end-user experience.
The business-to-business software market is huge. B2B apps cover just about every enterprise role, from sales to marketing to operations, accounting finance, and so on. There are even entire small businesses that are dedicated to providing B2B apps. However, a surprising number of B2B apps fail, often in the early stages. This creates a wasteful drain on resources and money for companies who invest in this market.
In recent years, the average B2B company lost a whopping $260 billion due to poor user experience (UX) design. It’s staggering, right? Considering that projects geared towards increasing product usability have an ROI of up to 200%.
How The Escalating Dilemma of Bad UI/UX Design Can be Fixed?
Collecting and collating user feedback should be priority number one for any B2B software provider, this overarching principle should guide you in creating the best possible user experience. In a very competitive market, creating an enterprise app that is successful can often be a tall order. In addition to possessing the right resources and infrastructure, you must make sure that your business app is designed to maximize user engagement. This means having a complete focus on exceptional UI/UX design.
Users Hate Business’ Apps Awful UX
In a world where people are swiping and scrolling through countless apps and websites every day, having a good UI/UX design is vital to attracting new users or customers. Poor User Experience (UX) Design Leads to Frustrated Customers and Lost Business, Bad UX can cost your business BIG TIME! Studies and researches estimate that annual customer losses due to bad user experiences will reach $756 billion by 2022.
Ugly, hard-to-use UX design is more than an eyesore. The best solution is to make development teams responsible for taking customer experience into account when they build new UI/UX design.
Want to end the misery for your users? Discover and adopt a UI/UX design culture with our creative team of UX/UX designers who can fix or prevent bad user experiences by building repeatable processes that provide continuous feedback from customers.
UI/UX design Can Make or Break Your Business
When it comes to user-interface and user-experience (UI/UX) design, anything that can be done to make the process easier for the person using your product or website is a step in the right direction. UI/UX design might seem like a small aspect of your business. It’s merely information architecture and aesthetics. However, make no mistake: UI/UX design is absolutely critical to the success of your business. With a well-designed interface that is easy to use and pleasant to look at, you encourage users to spend more time on your software.
UI/UX design is at the heart of your company’s success – but only if you understand that it’s not just about how pretty the interface looks. From landing pages and scrolling experiences to the interface details, build experiences that convert and keep users coming back for more.
5 Benefits of UI/UX Design For B2B Software
Good UX/UI design does not just "look good." It is user-friendly, intuitive, and increases workflow efficiency. It takes time to create a good UX/UI design that balances the needs of a business with the wants of a user, but it will pay dividends in the end.
Improves Customer Experience
Improve your customer experience (CX). A single customer view gives you a greater understanding of customer preferences by offering you valuable insights to customize communications and increase customer engagement. With the highest UX standards and state-of-the-art custom interface design gives your customers a memorable experience. Flexible, easy to use and intuitive online experiences help you stand out from your competitors.
Makes Brands Trustworthy
UI/UX plays a crucial role in making brands trustworthy. Why people trust a product is an important question to ask before designing a website and app. Because the brand value of any site or app depends on how it makes users feel while they are using them. In UI/UX design, the goal is to create a system that users will use regularly. One way to do this is to carefully consider suggestions from users before adding features and changing the interface.
Helps You Stand Out From the Competitor
A unified UI/UX can do more than just provide a better user experience (UX). It can actually help you stand out from the competition. Align web and mobile branding to create a consistent, intuitive design across media for both new and current customers.
Stronger Brand Identity
With the right design approach, you can create a stronger brand identity, improve customer engagement and increase sales. Good UI/UX creates thoughtful experiences that connect to your audience on an emotional level and allow their journey through your brand to be consistent across all mediums.
Leds to Creation of Amazing Products
UI/UX is a critical component of any business, in almost all domains and industries. In the tech industry in particular, the application of UI/UX techniques has led to the creation of amazing products that have tremendously improved our lives. One needs to pay attention to the user's needs when it comes to designing and building digital products or experiences.
From bad navigation to all-around usability, 54% of software apps fail due to poor UI/UX design. B2B software often fail to achieve their maximum potential – having a lackluster UI that is unintuitive and unappealing. As a result, sales drop, churn rate skyrockets, and potential competitors take advantage of this situation with a better designed product. So it is always advisable to go for a good UI/UX design service company. Developers Studio offers smart, efficient and user-centered user interface and user experience design services. We make sure that you are happy with our work and commit to produce excellent designs. The creative team of UX/UI designers, developers and marketers create intuitive products that people love. From building a user-centered design process, to making complex websites, apps and marketing campaigns functional and engaging is what we live for. Our endless curiosity and dedication to optimize the user experience helps us stay ahead of the game.